It is a new movement for charitable giving and volunteering, taking place each year after Black Friday & Cyber Monday, which come right after US Thanksgiving. The “Opening day of the giving season,” it is a day where people join together to share commitments, rally for favourite causes and think about others.
Where did the idea come from? The retail industry has long benefited from seasonal shopping that symbolically kicks off with “Black Friday” – a day that has since inspired “Small Business Saturday” and “Cyber Monday.” GivingTuesday, then, serves as a celebratory, fully connected day to kick off the giving season, when many make their holiday and end‐of‐year charitable gifts.
GivingTuesday was originaly started in the US in 2012 by the UN Foundation, the NYC 92Y and several other community organizations. GivingTuesday was started in Canada by a group of organizations including and now includes over 1,900 partners.